Posts Tagged ‘YouTube’

How to successfully merge social media and email

June 23, 2011

Batman & Robin by Mark Anderson

You can read the full version of this post by clicking on 10 ways to merge social media and email or visit my digital marketing blog One Too Many Mornings.

Social media and email are two excellent digital marketing tactics that you can use to effectively update and engage with your customers. Social media is becoming increasingly popular whilst email remains a formidable communication tool.

Although social media and email can be used individually as part of an online marketing campaign, when used together they can power each other for even more impressive results (just like Batman and Robin!).

Before looking at some simple tips to merge the two, let’s consider the two key ways in which marketers incorporate social media into email:

Follow, Friend, Subscribe, Connect

This is where a company asks you to follow them on one or more of their social networks. Examples include “Follow us on Twitter”or “Connect with us on LinkedIn”.

Share With Your Friends (SWYF)

This is when you receive an email that allows you to share a piece of content or the email message itself with your social network by clicking on a “Share this” button/link/icon.

So by integrating the two, you can build up a larger social media following and an increase your email list.

Some simple tips

Here are a few simple tips to follow:

1. Include links to social networks

Make links to Facebook, Twitter, LinkedIn and other main social networks clear within the email.

2. Ask people

Ask people to connect by adding simple copy to the social media icons, e.g. “Like us on Facebook” or “Subscribe to our YouTube channel”.

3. Include SWYN in email campaigns 

Ensure that share with your network (SWYN) links are included in every email campaign and aim for the social networks that your customers use most.

4. Tweet!

Take advantage of your Twitter following by promoting your email newsletter in a tweet.

5. Promote through Facebook

Promote your email newsletter on your Facebook page and encourage users to subscribe within Facebook.

This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow