Posts Tagged ‘USP’

Polishing your personal brand – 6 simple steps

June 27, 2011

Who is Gathered 'Round the President-Elect? By Tony the Misfit
You can read the full version of this post by clicking on 6 steps to polishing your personal brand or visit my digital marketing blog One Too Many Mornings.

Like it or not, we all have a personal brand. Whether you’re a doctor, a marketer, a musician or CEO, the way others see us define who we are. And with the increasing power and influence of search engines like Google and social media sites like Facebook, Twitter and LinkedIn, the importance of managing our personal brands is becoming more and more important.

But how can we manage our personal brands so that we project how we want to be perceived by others?

Plan your direction

Defining the direction you want to go will allow you to figure out where to invest your time, resources and energy to hone the right skills and expertise. Part-time or freelance work in specific areas of work, as well as further education, may be options to help build your skill set and gain confidence.

Determine your USP

Think about what it is about you that makes you stand out from the crowd and use it to your advantage. Look at ho you can use your hobbies, interests and other seemingly unrelated skills to add value to the work you do and make a connection with the audience you’re trying to reach.

Tell your story 

Wherever you decide to go, think about the story behind your journey. Where have you come from? What are your experiences? Why did you make the decisions you’ve made? Whether you decide to build on your current expertise or move into a new discipline, make sure you have the answers and back-story to explain who you are.

Get connected

Update your existing friends and contacts with what you’re update to via social media sites (Twitter, Facebook, LinkedIn), email and your personal website. Obtaining new contacts is difficult so use the ones you have to speak up for you and act as recommenders and leads for your work.

Showcase your skills

Secure your own domain name, set up a blog and get writing! It’s a great way of showcasing the expertise you have at your disposal and can be used as a way in to industry leading journals, research papers and speaking opportunities – other key ways of getting you name out there and building credibility.

Stay committed

The key to success is long-term effort and determination. Remain consistent, committed and always look to add value and you’ll no doubt be rewarded by the community and networks you’re looking to influence.