Posts Tagged ‘Twitter’

Polishing your personal brand – 6 simple steps

June 27, 2011

Who is Gathered 'Round the President-Elect? By Tony the Misfit
You can read the full version of this post by clicking on 6 steps to polishing your personal brand or visit my digital marketing blog One Too Many Mornings.

Like it or not, we all have a personal brand. Whether you’re a doctor, a marketer, a musician or CEO, the way others see us define who we are. And with the increasing power and influence of search engines like Google and social media sites like Facebook, Twitter and LinkedIn, the importance of managing our personal brands is becoming more and more important.

But how can we manage our personal brands so that we project how we want to be perceived by others?

Plan your direction

Defining the direction you want to go will allow you to figure out where to invest your time, resources and energy to hone the right skills and expertise. Part-time or freelance work in specific areas of work, as well as further education, may be options to help build your skill set and gain confidence.

Determine your USP

Think about what it is about you that makes you stand out from the crowd and use it to your advantage. Look at ho you can use your hobbies, interests and other seemingly unrelated skills to add value to the work you do and make a connection with the audience you’re trying to reach.

Tell your story 

Wherever you decide to go, think about the story behind your journey. Where have you come from? What are your experiences? Why did you make the decisions you’ve made? Whether you decide to build on your current expertise or move into a new discipline, make sure you have the answers and back-story to explain who you are.

Get connected

Update your existing friends and contacts with what you’re update to via social media sites (Twitter, Facebook, LinkedIn), email and your personal website. Obtaining new contacts is difficult so use the ones you have to speak up for you and act as recommenders and leads for your work.

Showcase your skills

Secure your own domain name, set up a blog and get writing! It’s a great way of showcasing the expertise you have at your disposal and can be used as a way in to industry leading journals, research papers and speaking opportunities – other key ways of getting you name out there and building credibility.

Stay committed

The key to success is long-term effort and determination. Remain consistent, committed and always look to add value and you’ll no doubt be rewarded by the community and networks you’re looking to influence.

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How to successfully merge social media and email

June 23, 2011

Batman & Robin by Mark Anderson

You can read the full version of this post by clicking on 10 ways to merge social media and email or visit my digital marketing blog One Too Many Mornings.

Social media and email are two excellent digital marketing tactics that you can use to effectively update and engage with your customers. Social media is becoming increasingly popular whilst email remains a formidable communication tool.

Although social media and email can be used individually as part of an online marketing campaign, when used together they can power each other for even more impressive results (just like Batman and Robin!).

Before looking at some simple tips to merge the two, let’s consider the two key ways in which marketers incorporate social media into email:

Follow, Friend, Subscribe, Connect

This is where a company asks you to follow them on one or more of their social networks. Examples include “Follow us on Twitter”or “Connect with us on LinkedIn”.

Share With Your Friends (SWYF)

This is when you receive an email that allows you to share a piece of content or the email message itself with your social network by clicking on a “Share this” button/link/icon.

So by integrating the two, you can build up a larger social media following and an increase your email list.

Some simple tips

Here are a few simple tips to follow:

1. Include links to social networks

Make links to Facebook, Twitter, LinkedIn and other main social networks clear within the email.

2. Ask people

Ask people to connect by adding simple copy to the social media icons, e.g. “Like us on Facebook” or “Subscribe to our YouTube channel”.

3. Include SWYN in email campaigns 

Ensure that share with your network (SWYN) links are included in every email campaign and aim for the social networks that your customers use most.

4. Tweet!

Take advantage of your Twitter following by promoting your email newsletter in a tweet.

5. Promote through Facebook

Promote your email newsletter on your Facebook page and encourage users to subscribe within Facebook.

This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow

Twitter – get engaged!

June 6, 2011

Twitter - by Jeff Turner (@respres)

There are a lot of ways to use Twitter. Celebrities and major brands use them to broadcast one-way messages whilst other companies have used it to aggregate content or as a real-time customer service portal. The way people have innovated using Twitter is quite remarkable and has added real value to many organisations.

But one of the keys to using Twitter effectively is to engage. By responding to others, Retweeting your followers’ tweets and answering questions you will be eventually be seen as a valuable member of the social community rather than an ego-maniac obsessed with what you – and only you – have to say. Well-known personalities can get away with this but not the majority of us. We have to work hard and prove to our followers that we’re willing to talk – and listen to others.

If you’re planning on using Twitter, ensure that you do have a raison d’être. Once you start, turn up regularly, be consistent, don’t over-tweet and take an interest in others. And whenever you tweet try to be interesting and add something to the community.

There are a different set of rules in the new world of social media and digital communications. Twitter exemplifies many of these characteristics perfectly and by using the platform correctly one can soon learn these rules and become a valuable member of the social media community.

All or nothing

March 21, 2011

All or nothing
All too often I speak to individuals or companies who are considering using social media as part of their marketing efforts and yet they haven’t got a clear idea as to how it will fit into an overall plan or strategy.

I truly believe that social media marketing can be a very valuable part of a company’s marketing tool kit. But as with any other tactic or communication channel, it needs to be integrated into the overall business or marketing strategy effectively, with clear goals, objectives and milestones in place. Creating a one-off Facebook page or Twitter steam without an endgame in mind is simply using social media as a marketing ‘add on’, separated from from the core values, personality and image the brand is aiming to portray. Consistency is key and social media plays a vital role in generating brand awareness across both the traditional and social web.

Unless you are prepared to commit to social media entirely and use it as a genuine part of your marketing plan then I would recommend that social media isn’t used at all. Many may say that this would be far too drastic and that not participating in any social media channels would be a backwards step. However, the consequences of poor social media implantation has the potential to be much more damaging, with the possibility of frustrating followers or even customers through inconsistent participation and tone of voice.

A social media strategy doesn’t have to be a weighty tome, but it does have to coherently map out why you want to use social media, how you are going to use it and with whom. If you’re not prepared to take the time to put a simple plan together, I doubt you’ll have the time to consistently engage with communities using social media. It’s better to focus on the channels you can use really well (whether they be online or offline) and add value, rather than spread yourself – and your brand – thin across a variety of social media sites where you rarely turn up and join in.