Posts Tagged ‘LinkedIn’

Polishing your personal brand – 6 simple steps

June 27, 2011

Who is Gathered 'Round the President-Elect? By Tony the Misfit
You can read the full version of this post by clicking on 6 steps to polishing your personal brand or visit my digital marketing blog One Too Many Mornings.

Like it or not, we all have a personal brand. Whether you’re a doctor, a marketer, a musician or CEO, the way others see us define who we are. And with the increasing power and influence of search engines like Google and social media sites like Facebook, Twitter and LinkedIn, the importance of managing our personal brands is becoming more and more important.

But how can we manage our personal brands so that we project how we want to be perceived by others?

Plan your direction

Defining the direction you want to go will allow you to figure out where to invest your time, resources and energy to hone the right skills and expertise. Part-time or freelance work in specific areas of work, as well as further education, may be options to help build your skill set and gain confidence.

Determine your USP

Think about what it is about you that makes you stand out from the crowd and use it to your advantage. Look at ho you can use your hobbies, interests and other seemingly unrelated skills to add value to the work you do and make a connection with the audience you’re trying to reach.

Tell your story 

Wherever you decide to go, think about the story behind your journey. Where have you come from? What are your experiences? Why did you make the decisions you’ve made? Whether you decide to build on your current expertise or move into a new discipline, make sure you have the answers and back-story to explain who you are.

Get connected

Update your existing friends and contacts with what you’re update to via social media sites (Twitter, Facebook, LinkedIn), email and your personal website. Obtaining new contacts is difficult so use the ones you have to speak up for you and act as recommenders and leads for your work.

Showcase your skills

Secure your own domain name, set up a blog and get writing! It’s a great way of showcasing the expertise you have at your disposal and can be used as a way in to industry leading journals, research papers and speaking opportunities – other key ways of getting you name out there and building credibility.

Stay committed

The key to success is long-term effort and determination. Remain consistent, committed and always look to add value and you’ll no doubt be rewarded by the community and networks you’re looking to influence.

How to successfully merge social media and email

June 23, 2011

Batman & Robin by Mark Anderson

You can read the full version of this post by clicking on 10 ways to merge social media and email or visit my digital marketing blog One Too Many Mornings.

Social media and email are two excellent digital marketing tactics that you can use to effectively update and engage with your customers. Social media is becoming increasingly popular whilst email remains a formidable communication tool.

Although social media and email can be used individually as part of an online marketing campaign, when used together they can power each other for even more impressive results (just like Batman and Robin!).

Before looking at some simple tips to merge the two, let’s consider the two key ways in which marketers incorporate social media into email:

Follow, Friend, Subscribe, Connect

This is where a company asks you to follow them on one or more of their social networks. Examples include “Follow us on Twitter”or “Connect with us on LinkedIn”.

Share With Your Friends (SWYF)

This is when you receive an email that allows you to share a piece of content or the email message itself with your social network by clicking on a “Share this” button/link/icon.

So by integrating the two, you can build up a larger social media following and an increase your email list.

Some simple tips

Here are a few simple tips to follow:

1. Include links to social networks

Make links to Facebook, Twitter, LinkedIn and other main social networks clear within the email.

2. Ask people

Ask people to connect by adding simple copy to the social media icons, e.g. “Like us on Facebook” or “Subscribe to our YouTube channel”.

3. Include SWYN in email campaigns 

Ensure that share with your network (SWYN) links are included in every email campaign and aim for the social networks that your customers use most.

4. Tweet!

Take advantage of your Twitter following by promoting your email newsletter in a tweet.

5. Promote through Facebook

Promote your email newsletter on your Facebook page and encourage users to subscribe within Facebook.

This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow