Archive for the ‘Branding’ Category

Are you an Online Wizard or a Chief Storyteller?

February 3, 2011

Earlier today I was flicking through the job ads in the latest edition of Marketing Week and I came across a double page spread for some vacancies at a company called Ovo Energy. I was initially attracted to the ad because of it’s use of big, bold fonts and the colourful cartoon drawings (also in evidence on their website), but when I looked more closely I then noticed the job titles they were advertising for: Marketing & Business Guru, Chief Storyteller and Online Wizard.

I have to admit, it was a breath of fresh air to see these job titles! Whenever you see ads for marketing vacancies, they’re usually for a Web Developer, a Marketing Executive, a PR Manager and so on. They all tend to merge into one big blur and along with the standard job ad format (job title, corporate logo, job spec and contact details all in a dingy little box) I often find it difficult to tell one company from the next. Where is the company’s character? What do they stand for? Will I fit in to the company? It might be a cliché, but looking for a job is a two way process and first impressions from both job seekers and recruiting companies count for an awful lot. Why not start with the job ad itself?

But returning to the job titles – wouldn’t it be cool to ‘legitimately’ call yourself a Marketing & Business Guru or a Chief Storyteller? Imagine announcing to your friends that you’re now somebody’s Online Wizard! I really like the way Ovo Energy have purposefully set out to express their character and culture throughout their marketing communications  – and their job ads – and made a conscious effort to stand out from the crowd. The language, tone of voice and graphic design used in the job ads mirror that used throughout the website and gives you a very clear impression of the company. And the job titles are another extension of the company’s personality.

Now that Ovo Energy have caught my attention I’ll be looking out for them for now on to see how the brand develops – as well as what other job titles they might advertise!

What’s the wakiest job titles  you’ve seen? Do you have a interesting job title yourself?

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Cool logos

December 12, 2010

This week I took the time to admire some very cool logos.

Although a logo is just one element of many that make up a brand, an artistic, creative and thought-provoking logo can be very inspiring.

The logo above really captured my imagination. The design is extremely clever, using a very simple concept that explains exactly what the compnay is about – horror (the picture could be of someone screaming or person in a hockey mask) and films (or the picture could be of a simple film reel) and a plain black background. Simplicity here is what makes this logo work so well.

When designing a logo there are a number of rules to consider and I believe the Horror Films logo (as well as many other better known companies such as Twitter) follows many of these rules. However, for me (as a design layman!) a great logo simply needs to have the ‘wow factor’ to get my attention.

Marketing is about a lot more than pretty pictures. But when you see pictures as pretty as these you can’t help but sit back and admire!

Do you have any cool logo designs you’d like to share?