Keep your ears to the ground

Squirrel Hill Head Phone Trip by Hryck
The web is becoming increasingly social and so are you and your brand’s customers and constituents. They’re talking about you – on blogs, Twitter, Facebook and forums and it’s up to you to listen up and take notice.

Seek out and utilise simple listening tools such as Twitter Search, Google Alerts and Technorati to monitor keywords, brand names and trends to find out what’s really being said out there online.

Embracing social media is about letting go and giving up an element of control. If you or your management team are concerned by this take note – you never had control in the first place! People will be talking about you regardless so you might as well listen in, take notice and take action.

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