A sort of fairytale

The Royal wedding on the big screen
As I was scanning the tweets on TweetDeck last night, an update from Brian Clark (aka Copyblogger) stood out for me. It said:

“Why did we care about the royal wedding? Because we care about stories. We need fairy tales to come true, even if to others”.

And Brian is absolutely right.

Despite my natural inclination to consider the more cynical angle of any ‘feel-good’ event, I thought the royal wedding was a spectacular celebration, not only enjoyed by millions in the UK, but by billions across the globe. OK, I’m sure the money could have been spent better elsewhere and for some the royal family are not an accurate representation of modern British society, but who cares. With morale at a low across the country (and other parts of the the developing world) and wars kicking off left, right and centre, it was refreshing to put all that aside for one day and take in the fantastic pomp and pageantry that only the British can do with such majesty.

Unsurprisingly, the Americans really got into the spirit of the royal wedding, which is no great surprise. After all, the USA is a country whose national ethos is the ‘American Dream’, an ideal that proclaims that all men are equal and that anyone can do anything. A fairy tale, if you like, that anyone can buy into and aspire to achieve.

Stories are extremely powerful and can be used by anyone, including companies and brands, to differentiate themselves and capture peoples’ imaginations. They’re a way of creating a narrative and a connection that stays with people and leaves a lasting impression.

So what’s your story? If you’ve got one, get out there and tell the world. It might just make a difference.


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