Focus your efforts on the right social networks

Facebook, Twitter, YouTube, Digg … where should you be focusing your social networking marketing efforts?

Below is a very useful infographic from the KISSMetrics marketing blog that breaks down a few of the top social networking sites by gender, income, age and education level demographics.

Companies and individuals are still spreading themselves too thin acorss many of the key social networking sites in the fear that they might be ‘missing out’. The stats in this fine infographic confirm that there are differences (some more subtle than others) between the social networks and marketing efforts must be tailored accordingly. Otherwise you could be wasting your time, money – and the opportunity to hit your target more effectively.

Social Media By Demographic - Kiss Metrics Marketing Blog

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One Response to “Focus your efforts on the right social networks”

  1. Tweets that mention Focus your efforts on the right social networks « Gavin's Blog -- Topsy.com Says:

    […] This post was mentioned on Twitter by Gavin Llewellyn, Gavin Llewellyn. Gavin Llewellyn said: NEW blog post: Focus your marketing efforts on the right social networks [INFOGRAPHIC] http://bit.ly/gH5pTf […]

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