2011 beckons!


Well, 2010 has certainly been a topsy turvy year. Although we’re no longer in a ‘recession’ in Britain, the affects are hitting the country hard, with unemployment, slow economic growth and increasing job insecurity for many people, especially the public sector. The coalition government has made a number of cuts (and are probably planning more) and the jury’s out as to what 2011 will hold.

Nevertheless, it’s important to look ahead in as positive way as possible. As a marketer, I’ve been really excited to see the growth in social media over the past year. Amongst many other things, Twitter has continued it’s meteoric rise, Facebook registered a whopping 500 million ‘friends’ and the number of blogs being created around the world has continued to grow rapidly. It will be great to see how social media continues to develop next year. I’m confident that social media will become an increasingly important feature within companies’ marketing departments and we’ll see more and more social media led campaigns – both online and offline.

I try not to make New Year’s resolutions anymore. I think they’re pretty much a waste of time. My philosophy is that if you’re going to make a change, just do it. You don’t need to wait until the beginning of a year to make a fresh start.  However, I don’t think there’s anything wrong with having realistic goals set for a New Year so you can work towards achievements during the year. I’ve got a number of personal goals in mind (although I haven’t been organised enough to wirte them all down yet!).

I often find the end of a year quite sad because it comes and goes so quickly.  But it will be great to usher in a new year and make the most of it. The possibilities are endless and I hope everyone has a happy, fun and prosperous 2011.

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