The art of marketing


When you work in marketing, it should never be seen as ‘just a job’. It may seem easier sometimes to follow the status quo, use what others have done as a template and copy your competitors, but marketing should always be creative, innovative, artistic – and above all, fun! Just turning up as another cog in the wheel just won’t cut it.

As a marketer, everyday is an opportunity to make a real, tangible difference to the way your company presents itself to its customers, stakeholders and the rest of the outside world. Even as a graduate level marketing assistant, there’s always a chance to present your ideas on what you think works well and how it could benefit the company.

As marketers, we have the opportunity to take seemingly non-descript materials (such as an annual report or a simple sales brochure) and turn them into something imaginative. Sure, it might be easier to simply produce the same as what went before, but as a marketer you can do something different, and add a touch of character to what you’re producing. It’s important to be remarkable, and in order to do this effectively you have to stand out and be counted in today’s increasingly crowded media-scape. You need to earn the right to be heard and one way of doing this is by being different. Not just for the sake of being different, but in a way that will appeal to your audience as well as fitting with your brand.

Be enthusiastic, be unique and be remarkable. What’s stopping you?

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One Response to “The art of marketing”

  1. My 3 words for 2011 « Gavin's Blog Says:

    […] it’s something I want to do more of over the next year. As a marketer, I like to think that the work I do is artistic and can make a difference to other people. I want to create a lot more in 2011 – and then […]

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