Archive for August, 2010

Walkers hit the right note and go viral

August 31, 2010

Although I’ve been working in marketing for the past 4 -5 years, I’ve unfortunately never had the opportunity to experience television advertising first-hand. Nevertheless, I can still appreciate good TV advertising with my marketing hat on, and the new Walkers Crisps TV commercial starring Lionel Richie (and of course the ever-present Gary Lineker), is a touch of genius (below).

The ad is great because:

  • It’s funny, and uses a neat parody of a classic Richie song (‘Say You, Say Me’) , meaning the ad makes an immediate connection with viewer
  • The ad is structured nicely so that it flows well throughout its 41 second running time. It starts off in typical cheesy music video style but the twist at the end ensures it packs a punch!
  • The celebrities (including Lineker!) aren’t just there to get attention for attention’s sake, they’re used in a way that adds real value to the ad
  • The combination of a funny, catchy and memorable commercial means that the ad has viral potential and has already clocked up over 16,000 views with the potential for more

Blogging & the virtue of perseverance

August 27, 2010

Blogging is becoming increasingly easy to do, what with free services such as WordPress and Blogspot to choose from, and more than 133 million blogs worlwide in the blogosphere to take inspiration from.

But setting up a blog is only the beginning, and it means nothing unless you regularly return to the blog and publish posts. In my opinion, there’s nothing worse than a blog that has three or four enthusiastic posts in a row followed by nothing for months on end (I’m a culprit of this so I’m looking myself squarely in the eye as I write this!). A blog should be interesting or funny or thrilling, but also original and genuine at the same time. But a blog should also be updated regularly with consistent and engaging content, maintaining the same emphasis and endeavour that you started out with in the first place. In my view, perseverance is a key virtue of great blogging, especially if you’ve got something you want to say.

So don’t give up, keep on going and let the world know what you have to say!